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Unforgettable wedding dresses for the modern, romantic, and
free-spirited bride.

 
 

An Intimate and Inviting Dress Shopping
Experience in San Diego 

 
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“This place is no short of a DREAM. The first second you walk up the steps to the fairytale cottage that is The Dress Theory, you know you’re in for a real treat. The interior is absolutely breathtaking. Candles. Hardwood. Dresses. Flowers.”


-San Diego Bride

 
 

Explore Our Designers

View our bespoke collection of handpicked wedding dresses sourced from the US and all around the world.
Our collection ranges from $1600-$8000 and sizing can be ordered from 00-20.

 

Get In Touch.

 

1427 West Lewis St, San Diego, CA 92103

p: (619) 876-5018

e: sandiego@thedresstheory.com

Open 7 days a week by private appointment only

 

The Latest

Swipe through to get the inside scoop from our stylists on what to bring to your bridal appointment. ✨⁠ ⁠ ⁠ [ Wedding Dress, Timeless bride, Engaged, Bridal Gown, Boho Wedding, Wedding Dress Style, Bridal Style, San Diego Bride, Nashville Bride, Seat
When you love a dress this much 💫 ⁠ ⁠ [ Wedding Dress, Timeless Bride, Engaged, Bridal Gown, Boho Wedding, Wedding Dress Style, Bridal Style, San Diego Bride, Nashville Bride, Seattle Bride ]⁠ ⁠ ⁠ #dresstheory #realdresstheorybrides #weddingdresssty
Our #RealBride Burckel @burckelgdeichman was looking gorgeous in a low back and deep V in the front! @gl_gala knows how to make a jaw dropping dress, and our real bride knows how to wear it. ⚡️⁠ ⁠ Trying to imagine what it felt like to walk down the
A moment for this dress...effortless and unforgettable. We are in love. ⁠ Dress:"Gemma" by @sarahseven⁠ ⁠ [ Wedding Dress, Timeless Bride, Engaged, Bridal Gown, Boho Wedding, Wedding Dress Style, Bridal Style, San Diego Bride, Nashville Bri
A dress designed for someone in love like this 💫. Our real bride Syd looking absolutely stunning in @sarahseven. The joy on her face says it all. ⁠ ⁠ Photographed by @frankly.faye⁠ ⁠ [ Wedding Dress, Timeless Bride, Engaged, Bridal Gown, Boho Weddin
Happy Mother's Day to your day of dress stylist 😉 Sending extra love to those that need it today ❤️⁠ ⁠ Our #realdresstheorybride Rhylae @smileyrhylae in @danaharel photographed by @samantha.ruscher.photo 💫
@alexanddragrecco gowns and champagne towers...it just feels right. ➡️ Swipe for the full look, major smiles included. ⁠ ⁠ We will never get over how incredible it is to see our #realdresstheorybrides this happy. Congrats Jaylene!⁠ ⁠ Photographed by
During your appointment, we want to help you envision your entire look...which is why our stylists can not only help you find your dress but the accessories to complement it. ⁠ ⁠ ➡️ Swipe to see some of our favorite statement earrings by @sarahseven
Here at The Dress Theory, we know that your dress shopping experience is an incredibly special event. Not only do you want to find THE one, but you also want a day you'll always remember...and we're pretty good at achieving both.⁠ ⁠ Swipe for some ti
Walking into the weekend excited to help you find your dream dress! ✨ #realdresstheorybride Erica in our Prisma gown by @alexandragrecco!
#realdresstheorybride @zaraaahmae in ODETTE by @_houseofflora_ . Zarah came in during a Flora trunk show and had a vision for something romantic and timeless. She said yes to Odette by Flora and added a custom train!! Our favorite thing in the world